Beauty & rituals
Skincare education, personal care routines, product storytelling, and thoughtful everyday recommendations.
I’m Racheal Murungi, originally from Rwanda, raised in Uganda, and now building a life in Nairobi, Kenya.
Through my content, I share the places I discover, beauty and skincare rituals I love, memorable experiences, and the little moments that make everyday life beautiful.


My work brings together lifestyle, travel, beauty and personal storytelling. I partner with brands to create authentic, visually engaging stories that inspire discovery, connect with audiences and bring products, places and experiences to life.
A community centered on discovery, beauty, and lived experiences, with an audience across Kenya, Uganda, and wider East Africa.
TikTok analytics · Sep 10–Nov 8, 2026
78% female · 22% male · 0% other
Instagram: 24K followers, as reported in the original supplied 2026 media kit. Separate from this TikTok reporting period.
Source: supplied TikTok analytics screenshots, Sep 10–Nov 8, 2026. Location percentages are displayed as reported by TikTok and may differ from 100% due to rounding.
Three connected pillars shaped by authentic experiences and considered visual storytelling.
Skincare education, personal care routines, product storytelling, and thoughtful everyday recommendations.
Immersive hotel experiences, destination storytelling, cultural discovery, and hospitality features.
Home, wellness, city discoveries, self-care, and the moments that define modern lifestyle.
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Selected brand relationships across travel, mobility, beauty, and self-care.
A travel and hospitality collaboration showcasing the destination, guest experience and the beauty of exploring Malindi through lifestyle-led storytelling.
Two-month campaign across November and December 2026, featuring original Reels cross-posted to TikTok and Instagram, supporting posts, and Stories. Campaign reporting is included in the engagement.
From first conversation through final reporting, every collaboration is grounded in brand fit, clear goals, and content that resonates naturally.
Tell me about your brand, the objective, timeline, creative needs, and usage plans.
We agree on deliverables, creative direction, approval process, and scope.
I develop authentic content with the audience, platform, and brand story in mind.
Campaign reporting and next-step opportunities are discussed as agreed.
For collaborations, ambassador partnerships, or creative projects, I'd love to hear what you're building.
Download PDF kit ↓Or email info@rachealmurungi.com
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